Get Insiders’ Tips on How to Enter China’s
Booming Baby Products Market

Are you looking for new ways to boost your sales? Do you need to expand and grow your business beyond your borders? Don’t miss this chance to know how to expand your business to the China market through CBME China.

To help you get started, we are hosting a seminar on the July 19 (Tuesday) at M8-04 (between Hall 7 & 8), NECC. 

Learn how to enter this market and grow your business. Admission is free! Register here 


The seminar includes two sessions as below: 


Session 1: “Unlock the Doors to China’s Booming Child Baby & Maternity Products Market” from 13.30-13.50. 

  China is a huge and lucrative market for the baby product industry. A large number of overseas brands desire to gain profits from this market. Conducted by CBME General Manager Athena Gong, she will share the latest industry survey conducted by CBME and a quick overview of the China market.

Session 2: “Panel Discussion with China big buyers” from 14.00-15.00

We have invited 3 guest speakers – Shadow Wang, President of iBaby; Jacky Wu, Deputy General Manager of Kidswant; and Tao Jiang, General Manager of Lijiababy to share their knowledge and experiences about how they choose brands, the challenges in working with brands and provide suggestions to the new brands entering the China market. First-hand information will be discussed and shared. Face-to-face communication with these big buyers will give you an in-depth insight about how to do business in this market, and learn what you need to prepare to the bright future. Their company profile is as below for your reference. 

i-baby & i-Lollipop are leading retailers of high-end maternity & baby products in China. Both founded in 2008, i-baby is located in high end department store and i-Lollipop is located in shopping malls. The company’s major categories are baby stroller, crib, car seats, textiles, toys and maternity products.


Current brands distributed: Bambolina, Bebebcar, Bugaboo, Cam, Joan Calabrese, Liliy’s Look, Maxi Cosi, Micro, Mima, Paola Da Vinci, Skip Hop, SYM, etc.

Kidswant is a one-stop shopping service provider for child, baby & maternity products market. Kidswant has brick-and-mortar stores, online web shopping mall, mobile applications, and offers “Offline Family Day” services for parents and their children. The company now owns 123 stores (as of May 2016) across 17 provinces and 70 cities in China, and it aims to own 200 stores by 2017.

Lijiababy owns and operates an online retail channel for nursery and child care products. The company was founded in 2003 and is based in Beijing, China. In Lijiababy, one can find everything you need for expecting and postpartum mothers, infants and toddlers. Currently, Lijiababy has 71 stores in Beijing, among which you will find shops in Xingjiefang Shopping center in Xinjiekou, New World Centre in Dongcheng and Shunyi Shimenlong Outlets. Many more stores are coming soon. They distribute Arok, Auby, Bittiko, Fisher Price, Huggies, Joie, Kao, Lego, Momiko, Nestle, Nutrilon, OK.OU, Pigeon, Wyeth, etc.