Chinese experts expect economic indicators to significantly improve in the second quarter, with growth returning to potential by the end of 2020 or early 2021.

As millennials age into parents, many of us are turning to those same startups we once “discovered” for ourselves to instead buy clothes, sheets, and even suitcases for our own kids.

Retailers are looking at other baby care segments to offset dismal diaper and wipe sales. Not only has the diaper segment been challenged by a dive in the percentage of households purchasing diapers, supermarket retailers are being squeezed by low-priced

Purchases of baby care products through e-commerce are a big source of growth for its market in China. Cross-border baby care related sales online are some of the most popular for Chinese consumers, in addition to beauty and food products.

Chinese baby personal care market is estimated to see sustained growth, with total sales value set to grow at a CAGR of 14.5% in the next five years*, to reach RMB18,888 million in 2023.

The retail volume of China’s toy market reached 75.97 billion yuan (about 10.7 billion U.S. dollars) last year, up 7.8 percent from the previous year, data from the China Toy & Juvenile Products Association showed.

Overall sales of infant formula in China grew 86% year-on-year in February 2020.