Canadian toy company, Spin Master, has signed a deal with Chinese internet giant, Alibaba.

ON Kids & Family (Mediawan Group) and ZAG have partnered with Fantawild in a joint venture to develop the animated brand Miraculous in China. Fantawild has acquired all Chinese rights to the property and will invest and participate in the development of t

In late January, a fierce “Fight against COVID-19” was triggered throughout the country. This was another nationwide epidemic invasion in China since 17 years ago. Compared with the SARS in 2003, COVID-19 is more widespread and infects more people. Undoub

Following the outbreak of Covid-19 in January China’s FMCG market was significantly impacted as shoppers were confined to their homes. Sales starting to decline during the week of CNY and experienced decline for 6 consecutive weeks. The fastest rate of de

Rainbow Rangers began its initial run on CCTV Kids in January, and a second run debut on February 28, where it is currently running six episodes per day. Since the series has additionally become available on CCTV’s digital platform,iQiyi, Rainbow Rangers

According to figures from Euromonitor International, the value of the global baby diaper market in 2019 was $43.38 billion (real terms, 2019 fixed exchange rate), and it is expected to witness modest growth over the next five years, with a compound annual

To understand how this is changing Chinese consumers’ behaviour and attitude during this time, and how they might resume/change their spending once the pandemic is over, Kantar launched a nationwide survey from Feb 6 till 9 through WeChat. The survey mana