New market potential: huge growth opportunities for infant formula in China’s lower tier cities

Release date:2020-05-22



Overall sales of infant formula in China grew 86% year-on-year in February 2020.


A combination of a focus on lower-tier markets and innovative marketing strategies can substantially grow sales of maternal and infant nutrition products, according to Chinese e-commerce giant


JD highlighted its thinking during its annual strategy conference, where market research firm Nielsen presented the latest trends in the category,


It said the growth of online channels was outpacing that of offline channels. From 2018 to 2019, the penetration rate of online channels rose 12%, followed by supermarkets and department stores which grew 5% and 4% respectively.


In addition, Nielsen reported that from January to December 2019, sales of baby formula grew 20.7% on online channels,


About CBME


CBME is an established one-stop trade fair with nearly 20 years' experience of bringing together the movers and shakers in child, baby and maternity industry. Uniting top buyers, manufacturers, distributors, suppliers and sellers together under one roof in Shanghai, China annually. CBME hosts hundreds of quality industrial events, training events, private match making meetings. Awards and industry reports release all year around. As a gateway to key sourcing hubs for child, baby and maternity products and services, CBME now covers the most potential markets in the world and is regarded as a MUST-ATTEND show in the world where the key persons to share knowledge and create business opportunities.

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